Reasons to Outsource Video Editing: There’s a magic to marketing strategy. Let’s be honest – regardless of the video you may shoot, rife with picturesque sceneries and the perfect soundtrack, a video never reaches its peak, its potential, without adequate marketing and, well, immaculate editing. After shooting for hours and curating the perfect footage, you might be worn down and can’t fathom the thought of editing it all. Luckily, outsourcing your video editing is the perfect way to have your cake, and eat it too (so-to-speak)!
Let’s start with: what even is video editing? Well, essentially, it’s taking your bank of footage and rearranging, selecting, standardizing, and sequencing the shots that allow a multitude of different ideas and visuals to transform into one, cohesive project. Video editing is where you get to play, you see, with voice-overs, transitions, animation, special effects, and so many more enriching tools that take your video to the next level.
Now, you might already have video editors on your team, hired to do all of the above and even more! They may be the best of the best, at that, but when it comes down to it, you’re looking for maximum output at minimum cost and sometimes, that’s where outsourcing can save time, money, and your sanity to create your dream video.
With social media continuing to change the game of video and media distribution on a daily or even minute-by-minute basis, editing has become almost more important than the video itself! Be it the timeliness of video publishing or quality of finished product, your audiences are counting on the most immaculate video experience and, well, you want to deliver! So while outsourcing your video content may seem daunting and even dangerous, especially at the outset, here are some reasons why it might be the perfect fit for you:
Why you should outsource video editing tasks:
1. Editing is not your forte.
Let’s start with the simplest reason – you love shooting, you hate editing. We’ve all been there: the thrill, the adrenaline rush you feel when holding your camera and in-taking the sights, the sounds, and the experiences dissipates into a deflated pool of exhaustion the minute you sit down at the computer, attempting to make sense of all the beautiful shots you’ve captured. Let’s get one thing straight: this is natural, to-be-expected, and needs a solution.
Perhaps it’s a lack of adequate aptitude with video editing software and specialized tools that leads you to feel less-than-great when approaching your latest video. Luckily, when you outsource video editing task, you’re enabled to doing your best and letting the pros handle the rest. Your video is not only in safe and capable hands, but chances are you’ll turn up with a project you never expected possible.
2. You have time constraints.
The business of video-making is already a time-consuming and tedious process. Add into that the task of editing and, well, your workload might have just tripled in terms of time commitment! Not only do you and your team need to spend the time gaining the skills required to expertly edit your videos, but between procuring the right tools and educating yourself, you might be pressing against a deadline that you simply can’t break.
This is where an external video editing company comes into play. Like any other master of their craft, this enterprise probably specializes in editing. They’ve done it with their eyes closed and odds are, they’ll give your video a timely and tidy twist that can take it from great to extraordinary.
There’s also the added benefit of increased output volume. Simply put, outsourcing the task of video editing allows you to churn out quality videos at an amazing pace! By minimizing the time it takes for your video to enter the digital marketplace, not only are you maximizing visibility, but you’re also ensuring that you can move on from one project to the next without hanging on to a video that just will not come together, no matter what you do.
There’s no doubt that under pressure, we can do great things. But with a little added help from a video editing company, you can push yourself to your filmmaker best while knowing that the final product will represent the best you have to offer.
3. You’re on a budget.
It’s funny, but most people assume that to outsource video editing tasks will cut significantly into your company’s budget. They assume that by hiring external professionals that are obviously extremely skilled at what they do, you’re spending valuable company resources and jeopardizing your financial security at the cost of a risk that might not have a payout.
However, if you’re a video production company that either doesn’t have an in-house video editing team, a video editing expert, or the associated software to complete such tasks, outsourcing your content to be edited is actually going to be your largest money saver. Wondering how? Here’s why:
Top-of-the-line video editing equipment can cost a fortune, and once you account for either the cost of hiring a video editing specialist to be embedded in your enterprise or the time-cost spent to learn complex editing strategies yourself, chances are, you’ve spent resources you simply don’t have.
An external video editing company, in all honesty, is a wise investment of both your time and money, especially if you’re working against tight deadlines. Not to mention, you can then hire these external services on a project-by-project basis, rather than onboarding a full-time editor who will, at times, not have projects to work on as you’re in the shooting and collating process of footage-making.
By outsourcing the job of video editing to a trained professional, you ensure that you keep the financial solvency of your company intact without compromising on the quality of your finished product.
4. You need an all-in-one approach.
Unfortunately (and this might be hard to hear), editing is not a 1-2-3 process. In other words, it’s not a simple matter of splicing, dicing, merging and fusing. While a layman might understand editing as the simple organizing and re-stitching of content, anyone who’s worked with visual content creation knows that that simply isn’t the case. In fact, true quality editing is so, so much more than that.
In actuality, video editing is a multifaceted process. It involves mixing sound and adding sound effects, often with the use of a sound engineer, and working with visual effects, transitions, animations and the like to not only ensure that your video is cohesive but is also engaging.
A professional video editor will often be the only one truly equipped to provide these services in their entirety. Else, you might have to hire multiple individuals, each specialists in their respective fields and skill sets, to come together to create the same project that you might otherwise be able to achieve by simply outsourcing your video editing process.
The former is far more tedious and toiling, making a comprehensive video editing service the obvious choice for creating your dream video.
5. You need flexibility.
Sometimes, footage turns out exactly how you planned it. But hey, life isn’t always a bed of roses and sometimes, things just really don’t work out. Perhaps you didn’t get enough footage. Or maybe you just didn’t get the right footage.
Well, if you have an in-house editor then unfortunately, you’re paying for a non-task as without footage, the editor can’t create a finished project. However, by outsourcing the complication and time-consuming task of video editing to a third-party source, you also get the opportunity to say no when services simply aren’t required. Think of this like using a contractor.
Outsourcing video editing makes the task project-dependent. In other words, you’re not tied to an editor, a quantity, or a promise of multiple projects. You get quality editing when you want and how you want it, without the headache of loss of funds, steadfast deadlines and commitments, and the hesitation of quality output.
All in all, outsourcing video content can be a daunting process to get yourself involved in, especially if you’re just taking baby steps into the world of video editing. In all honesty, every filmmaker or creative mind has a vision in mind, and as the vision behind all of your projects, you have one overarching and singular objective: make your vision come to life.
Shooting your content, you see, is only step one of the process. Of course, it’s the conception of it all for without footage and material to work with, you can’t progress to the next stage of the process. Unfortunately, this is where many aspiring video creators get stuck, so we want to make sure that you can cross this hurdle almost seamlessly, if you will.
Instead of delving into the world of editing alone, it’s time to embrace the help that’s offered. Look around! There’s a myriad of video editing resources in the form of freelance contractors and whole companies dedicated to the art of video editing, and with good reason! They’re here to make your dreams a reality and as a creative visionary, this is what you deserve.
So take the plunge with your choice of outsourced video editor and watch your content take flight into the big, beautiful world of digital media.