Creating an effective video production workflow takes what could be called the 3Ts. Time, talent, and training. When you are planning to create a video, there are certain things that you need to go through. You will have to jump through certain loops before finding the perfect video that is efficient and effective. There are many teams and steps involved in the production of a good video. Cognisant and cohesive participation from all the teams will make the video production workflow seamless.
However, when producing workflow video for a team, there are many factors you should consider. It could be a simple casual video or a complex full feature film. The complexity of video production depends upon the purpose of the video, accessible tools, resources, and budget.
Here are some steps to keep in mind when developing an efficient video production workflow for your team. These are some of the things that one needs to do to get the perfect video, knowing that skipping any of these steps could lead to disastrous outcomes.
Steps involved in creating a successful video production workflow for your team:
Conversation: It all starts with the conversation. If you are looking to create a good video, the first thing to do is to have an honest conversation with the creative team. The team that will listen to what you want to communicate and then convert that into a story so the video production unit can get on it. Figure out the main objectives of the video production. Do you want to increase the video’s visibility by 50%, or are you targeting to attract new customers? So, you must have the right kind of conversation and a direction to help the overall process. It helps clear things out before even starting.
Research: Once the conversation is had, the creative team has to see what others are saying. The aim should be to create an interesting and engaging video that passes the core message to achieve your set objectives. And that will take research. Some of the research would include some of these questions: What are the competitors doing? What is the general pulse of the target audience? What are the audiences listening to? What are others talking about and more? People underestimate the importance of research. But it is an imperative aspect of the process in the video production workflow.
Ideation: After the conversation happens, and there is enough research to get the competitors to view, it is very important to have an idea that you and your client agree on. This process is interesting and should start with lots of potential ideas and concepts. The point is never to shut down an idea or concept, no matter how outlandish or unusual it may sound. However, for that, you will have to come up with ideas first. Then get an agreement from the clients, and then you can work with it. When you have a good idea and have buy-in from the client, it is easier to proceed to the workflow’s next steps. Being open to options and alternatives is important for a good ideation plan.
Script and storyboarding: Scriptwriting is an important and specialized step under Video production for the team and should be left ideally to experts. After the idea is agreed upon, the creativity kicks in, and the process begins before the actual video production kicks in. This is the stage in the process where you start to create the story and visuals for storyboarding. Scripting sets up the story while storyboarding reveals how you want to see it unravel. Having a plan is not just easy; it is a necessary step as you try to create a workflow. Most successful scripts have a natural and human touch. Further, keeping it short, emotive, and concise will surely add value to the video.
Budgeting and equipment: When creating a video, getting your budget right is the first step. For example, if you are doing a quick Facebook video, you may not need a big budget. However, doing a corporate, commercial, or wedding video will require a sizable budget and needs to be discussed in advance. When doing video production, the angles, the tools, the equipment, and moments to capture everything need to be considered. To create a video, you require things like lighting, sets, different lenses, microphones, cameras, tripods, memory cards, and more. This is, obviously, not an exhaustive list. All of this takes money. So, budgeting, for it is important. When you know how much you have to spend, you can know how to spend it.
Production: Production is not easy. It takes time. This is the phase where all the raw materials and footage is captured. You have to get the location right, the casting right, the planning right, coordinate times, and get the right kind of people. Also, timing is critical, because every second means a bleed in the budget. There are millions of details that go into a production shoot. If you are done with the required steps above, the shooting of the video will go smoothly. Therefore, it is important to get production on the spot. To ensure that everything goes well, preplanning is required. It is the backbone of a good production unit to record and develop in time and at the best possible place. Often it is not just who you are, but also what you represent that becomes pertinent.
Editing: As a creator, people can go overboard with how they film the video. This is where the editing and the editors of the world come in. It doesn’t matter if it is a wedding video editing or real estate video editing or just about any video, what a video requires after shooting is editing. Further, outsourcing professional video editors will ensure that the video works effectively on different platforms that you may choose to publish. Professional editors will also ensure that your video is well compatible and accessible to various devices such as smartphones, tablets, laptops, and desktops. Every video needs editing before publication. If a wedding goes on for 4-5 days, it is impossible to get CDs all the time. When you have to keep in mind wedding video editing services to keep it short, yet interesting and intriguing and evoke the nostalgia of the event.
Approvals and Promotions: After creating the video and going through the production workflow diligently, you must have all sign-offs and approvals from different parties. Getting approval to be able to promote is an important step. This will tell you where and how to use the video you have created. The promotions sources vary depending upon your audiences. Social media, SEO Optimization, Ad Spending, Email marketing, PR Promotion can all be part of your plan to promote your video. You will determine how you want to promote the video and how you want to spread the message. Creating a backup is certainly important.
Optimizing and Publishing: With the advent of digital marketing, videos’ optimization before publishing has become even more significant. You need to properly optimize and distribute on multiple channels to achieve the farthest reach and great ROI on your marketing efforts. Optimization would include adding title tags, descriptions, custom thumbnails, and relevant keywords. Make sure the video is placed under the right category and has a caption when required. Once you are done optimizing the video, choose the platform to publish the same. The opportunities are vast for publishing; platforms such as YouTube, Facebook, Twitter, Instagram, and Vimeo can fetch you higher viewership if published and promoted well.
Repeat: It is important to remember a typical need to target and retarget your audiences. So, begin with analytics to track the measure of your video’s success. These analytics will give you ideas for improvement and the best ways to retarget the video to your potential audiences. This means you have an audience; you will need to continue to remind them about it. There is a concept called the “audience memory curve,” where a person is reminded of the idea to recall it even with different videos producing the same message. Varieties in video with the same message will keep your audiences engaged and make them come back for more. So the video production does not stop with one video. It will have to go through the process of different versions.
Finally, there cannot be enough said about ensuring that you keep a book of ideas for what you want to communicate. It is important to know that you have a note of all the creative team’s ideas. It is a thumb rule that you recognize the entire team; this includes everyone – the creator, makers, editors, developers, and others. A team that is energized for the next project is a team that has been appreciated for the last developed project.
The most important aspect of producing a video for workflow is the people in it and developing with it. With the team, it becomes more relevant and more efficient. It becomes a workflow not just with the equipment, but also with the people in it. Treat your people right, the video production workflow will adapt, based on the team, and fall in place.
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