More today than ever, video editing for real estate is indispensable because most sellers and agents are looking for videos to promote their listings. However, in the real estate video industry, where there is a lot of competition, there are some things you can do to make sure you are one of the first they approach. Here is a list of 10 ways you can win more real estate video work and stay ahead of your competition.    

10 Ways to Win More Real Estate Video Work

1. Show your expertise: One always has to showcase their talent in every way as a real estate video editor. Always try and position yourself as an expert. Make sure you are accessible and flexible to the client’s needs. This is an industry that has a lot of competition. The more expertise you showcase the better the chances that you will have a piece of the pie. Also, showcase your journey so people can buy into not just your work but also get an insight into you and how you work. 
2. Learn the latest technologies: Technologies, as you know, are constantly evolving, especially when you are into real estate video editing services. You, therefore, have to evolve with it. Creating a real estate video is a complex and elaborate process. Your end-user of the video will in all likelihood take the due diligence to research about the latest and ask you if you can do that. Therefore, ensure you are equipped with the knowledge and the know-how of the latest stuff. Most people are usually willing to invest in an expert.
3. Have samples ready: When reaching out to new clients you must carry samples of videos that you have created and edited. For instance, if it is a luxury property then certainly carrying any documentary-style sample helps. However, if your client wants to create a video for a smaller-size home then this kind of sample would not help them. A slide show sample is also an effective tool to carry with you. Always make sure you have a range of samples depending on the end user’s need.
4. Network with your friends: Make friends with your clients. More often than not, your good work helps you win more clients. So, ensure you talk to your clients, deliver the goods and have them recommend your name. Knowing that word of mouth advertising is still one of the most effective ways of marketing. Also, do not be shy to tell other friends and family about your video editing for the real estate business and encourage them to share with others.
5. Spend on digital marketing: A lot of real estate video editors that are making clients are getting them from their digital marketing effort. When people are looking for good videographers, they often look at bloggers and online ads to get the right kind of person that will suit their needs. Therefore, getting the right kind of communication of what you do, and selling yourself online helps win more clients. Additionally, if there are websites that review your kind of work do share your best work and ask them to showcase it on their site.
6. Learn Editing: Anyone with a camera is not someone that can create an effective real estate video. There are important decisions to make on what to angle and how to create the video. However, the other task is where editing it right comes in. Do get all the tools and resources in line and learn how to use the editing tools to get the right kind of edits for all the videos. Learn the techniques of decluttering the video, adding background music, captions, and colors, and more.
7. Budgeting: It is very important to know that costing must be right. Know what is expected from the client, and price the entire process appropriately. Charging too much will turn potential customers away from your business. On the other hand, if you undercharge for your work you will not be able to make your business profitable. It is, therefore, most important to budget it right and also tell them why certain costs exist. Have an open conversation on why you are charging what you are intending to charge.
8. Stay competitive: Always stay competitive. Real Estate video work is a very competitive business. There are some things that you must do to stay ahead of your competitor. This includes things like studying the audiences, creating high-quality videos, keeping a tab on the competitors, keeping it human, keeping the important things in mind. There are many things that you can do to stay competitive.
9. Add testimonials: When you get good feedback from happy customers, encourage them to add reviews and testimonials. A testimonial from people, especially influencers and influential people helps you gain a lot more traffic to your website. This will lead to more conversion at the end of the day. When you get them to comment and get their permission to display it, more people are likely to be influenced and approach you for work.  
10. Provide options: The more variety you have the more the chances you will get as a real estate video work. There are different types of videos and different tools, and different kinds of recordings that you do. Slide shows, virtual house tours, documentary-style videos, and more. Providing all kinds of options with different budgets helps potential customers choose and make the choices that they want, based on their budget. Blend with the client’s needs and you will see more clients coming your way. 

The real estate video business is indeed booming right now. However, you getting a piece of the pie will require you to do a few things. Also, it will require you to be part of the competition, yet be different. You will need to be able to convince your potential customers that they did well coming to you. You will need to stand out of the crowd that is in the real estate video editing industry right now. You will need to increase your techniques to serve your audiences. As anyone in the business knows, you are as good as your last video so make it count.    

Also read,

5 Reasons To Outsource Your Real Estate Video Editing

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

The post 10 Ways to Win More Real Estate Video Work appeared first on Studio Moguls Media Outsourcing.

It is normal to discuss with your videographer the length of the wedding video. However, it is totally your decision to make the wedding video as short or as long as you want. How long a wedding video is, usually, depends on the ‘type of wedding videography’. There are multiple styles available, some of which are:

Types of Wedding Videography: 

Highlights: Highlights are usually covered in 3-5 minutes. This kind of video includes only the best moments from the ceremony. Video editors add magic to highlights by adding filters, music, and voice-over narration, just to enhance the excitement amongst the audience. 

Short Film: Short films are typically covered in 7-10 minutes. It’s a candid representation of the wedding day that includes all the beautiful facets. Short films are mostly designed to share it over social media channels. 

Documentary Style: Documentary style wedding videos are longer, anywhere between 60 to 90 minutes. This style might include short interviews of friends and family people narrating the couple’s story and more. Of course, it covers other moments of the couple leading to the celebration and more. 

Cinematic Style: Cinematic style wedding video includes all dramatic elements. Aerial views, slow-motion, narration, and dialogues just like any featured film have. It could go up to 60 to 120 minutes. You must only hire the best wedding video editor if you want an impactful cinematic style video.  

Pre-Shoot Video: Pre-shoot is a short photo or video session that is released about 2-3 months before the wedding. These videos are usually made as part of an invitation that is sent across to guests. It typically includes romantic photos and videos along with “save the date” requests. 

Wedding videos let you see stuff that you might have missed in the process. Possibly that is why wedding videography is the best way to capture a special event. So, it’s a great idea to have a clear conversation with your wedding videographer and editors about your preferences. Ask them the following questions:

• Ask for the availability of the dates
• Their experience in filming wedding videos 
• Videography style they have been filming
• What they usually cover at a wedding
• How many people will accompany the videographer?
• Will video editing service be included in the package?
• Do they have all the required types of equipment?
• How long they will take to edit the video
• Pricing

Other things that should be considered when deciding the length of the wedding video includes:

Things to focus on: You would like to tell the person that is going to shoot on what is the most vital part of your ceremony. Often you have multiple events at the wedding. As much as all of them are required, there could be times that are more important to you than others. Also, even with details on how to cover it and what and who you want to provide coverage to. Be it vow recitals, first kiss, the tying of the thali, the saath phere, the sangeet, and more. All of these are important events at your wedding and need to be covered. 

Different places to share it: With the different kinds of changes in how you share your videos you will need to ensure that your video person knows how to create and edit it. This means that if you need a video that can work on different platforms and where you want to share it. This will help prepare the right kind of recording. This will determine the right kind of shorts and preplanning of what kind of angles the videographer should use. Be it the couple getting prepped for the big event, the altar, the program, the conversation, and more. What you want to cover is what you should record, however, where you want to display it also matters.  

The number of days: There are many rituals that every wedding goes through. However, you would need the videographer to focus on events based on multiple factors including the budget and the length. If your wedding is for a few days, the less the number of hours of the video there will be to edit. Alternately, if your wedding is for more days, the filming and video editing will take longer. 

 Types of edits: Your personal videographer will certainly be an important aspect of your video editing. How long your speech is will also determine the length of the wedding. Personally written wedding vows can be inspiring to revisit as a couple. Often people include poems in their wedding vows to make it even more special. The editor should know to cover it in the right manner. The angles of the couple responses, the guests’ responses to the vows are required to be captured and edited accordingly.

Editing your video: Editing a wedding video is one of the important aspects of deciding how long your wedding video should be. A video that is edited by a good editor makes for a good film to watch and share. To remove background noises, add important conversations, recording speeches correctly, getting the right short, replacing the murmurs with good music, all help make the video more interesting. One can think of a wedding video like a movie. If it is interestingly edited, you would want to come back to it to see it over and over again. 

The power of video at a wedding cannot be denied. Videos and photographs give you a whole new way to cherish those moments. So, do take the time to consider the kind of video you want for a special event. Also, make sure you are comfortable with the wedding video editor so that you are part of the entire process. Always remember the length of the video is not so important as much as it is to cover the special moments. So, do your research and outsource video editing service providers that are experienced in the field.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

Top 5 Reasons to Outsource Video Editing

What is the average cost of a wedding videographer in the US?

The post How long should a wedding video be? appeared first on Studio Moguls Media Outsourcing.

These days, many people like to take virtual tours of the offered property before visiting the house. A virtual tour helps them get a perspective of the house, the general area, also get information quickly and easily. It tends to be easier to access them from the comfort of their own home, get a sense of how the house is structured, and then take the next step and make a personal visit.

Real estate owners are busy people, and not many can generate a professional video that sells. By hiring real estate video editing professionals you can bring true value to your property.

What do Real Estate Video Editors Do?

Real estate video editors usually offer various editing services. Here are some of the following things video editors do:

Declutter Footage: Videographer usually captures areas that sometimes do not belong to the property owner. They also include extra minutes that increase the price but add no value. Video editors carefully remove unwanted or unclear footage to make it more effective and selling.

Sequencing: Sequencing is very important no matter if it is a wedding video editing or any commercial video editing. Editors deliberately sequence property shots from raw footage provided by the property owner. It makes the video run smoothly without any setback.

Stabilization: Shaky and unstable video put off the potential customer. Especially, videos that are taken from drones turn out to be unstable. Video editors work on making it stable and high-resolution video that brings value to the residential or commercial property.

Correction: Many times the video is shot well, but the certain area may look dreary. Also, sometimes the captured shot has defective pixels. So, colour and pixel correction becomes imperative. Video editors correct colours and pixels to throw a spotlight on key features of the property.

Effects: Video editors have the expertise and resources to enhance the overall quality of the video. These include extra effects such as 2D/3D, sound effects, removing background noise, sharpening images, upscaling, and more. They try all possible ways to make your video high quality and engaging.

5 Reasons To Outsource your Real Estate Video Editing

Cost-Effective: It takes a lot to create a perfect video. Apart from the recording of the actual video, many editing requirements need specific tools, software and expertise. Learning to use and control these tools takes time, effort, and energy. As a real estate entrepreneur, you are better served outsourcing real estate video editors that know this job and can give you a good outcome easily. Moreover, these outsourcing companies have great customized pricing plans to suit your budget. Professional editors also make sure to utilize all the features and resources available, so that you do not compromise over quality for the price.

Expertise: There are many aspects and things that go into real estate video editing. Just some things include shot sequencing, getting the right kind of drone footage, making the footage crisp and informative, enhancing the video, doing colour correction and more. All of this takes time and expertise. Organizations that deal with real estate video editing typically have their teams ready and raring to go to help you make the best version of the videos you may need. Additionally, you would need to find the right kind of videos to post on different platforms. These experts make various edits that are suitable for different social media channels. Also, these editors are aware of the latest trends and behaviours of customers, so they produce the most competitive real estate videos.

Time-efficient: There is an urgency that prevails in the space of real estate because the good property gets lapped up based on its location and availability. Therefore, to protect your property as one of those you will need to be efficient with how you display your real estate in real-time, so you are prioritized over others. Back in the day photos were used but in these times one looks for a more in-depth analysis. Along with that, they look for detailed information on the size of rooms, what they are made off and information such as that. For all of this to be included in the video, you need an editor that can provide all the information in. Instead of having to start from scratch, it would be easier if you just hire a real estate video editor. The Real estate video editing service person can provide time to time updates and can be more efficient because they are more aware of the content and the products that they use.

Return on Investment Footage: There are enough people that think that they can make attractive videos. However, we cannot get enough return on investment as far as footage is concerned. The right angles, the lesser time it takes with professionals, the right kind of background are all important aspects. All of this when given to the experts will ensure that the money you pay to the people that have the expertise will provide better returns on investments. There will be a less of edits and rethinking thereby decreasing the amount of money one needs to invest in footage recording, planning and post-editing. Creating effective videos is easier when the plans on what to do, how much to spend, and what to expect are better when things are better planned and the returns are better.

Experience: There are enough references to show that people are moving towards real estate outsourcing companies to get the right kind of look. The reason for this is that more people want to look at high-definition good looking videos, to get the right look. A video that looks better gets better eyeballs. As more people start posting videos, the quality of the video, the accessibility of the video, the contrast, the taping will all make the difference. After all, the content is king. All that you can showcase in your work in a video will derive better eyeballs. This takes planning which comes with experience, it takes first creating a script, identifying angles, visiting the sites, and getting a sense of what one wants to sell. That is what real estate video editing outsourcing experts bring to the table. An ability to handle it.

There are many reasons we could use video editing services. One of the most important reasons is because they are good at what they do and that is why we pay for them. They know how to produce the product you believe in the best possible way. These are people that know what to do. Professional real estate video editing and editors can make things feel real.

They produce videos of properties that can be shared in multiple platforms and formats to reach the maximum number of people. They have the acumen to find out what to showcase and how to make your product sell. Editors are skilled people that convert your raw footage to video files that capture buyer’s emotions.

If you are a real estate vendor and know that your property is worth the sale, you know that you have to be owned or rented by people that are worth the space you are selling. The video editing for real estate will attract the kind of customer you want to attract. It is all about messaging and that starts with your brief. However, the execution is what makes the editing a lot of work that you should leave to the best video editing experts.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

Top 5 Reasons to Outsource Video Editing

What is the average cost of a wedding videographer in the US?

The post 5 Reasons To Outsource Your Real Estate Video Editing appeared first on Studio Moguls Media Outsourcing.

Here are some of the reasons why you should hire a wedding videographer:

• A wedding videographer captures the entire journey of your wedding.
• You can go back to and watch everything you might have missed at your wedding.
• Capturing the blessings of the elderly is priceless.
• Wedding videographers can dramatize the captured moments to make it even more special.
• Your story can be shared with people that couldn’t make it to the wedding.
• Finally, share your wedding story with future generations.

That said, having someone that captures your wedding is a must. However, you should budget the same smartly. Typically, wedding videographers in the US charge anywhere between $500 up to $4000. The reasons for this range are many. These are some of the ways to understand how the price rises, what all are included in the cost, selecting the right kind of videographer, and finally seeing how you can try and reduce the cost.   

What Determines the Cost?

Many things determine the cost of any kind of video recording. Here are some of the things that will determine the cost: 

1. Time: The number of hours or days that your wedding is planned for. How long your wedding lasts? What kind of events do you want to capture? Over how many days you want them to capture videos will certainly determine the cost of the videographer. Covering extra events and more the time one spends filming will increase the cost of the pro-videography. 
2. Team size: The team size is an important aspect of video editing services. Sometimes there is one person handling everything. This includes the actual recording and the wedding video editing and manages everything. In such cases, the charges could be a lot less. However, if a person has a team working for him or her, or is outsource wedding video editing, then the payment structure changes. 
3. Location: The location of the wedding is certainly something that people need to consider. You might have to include the travel charges of the wedding videographer and the team if you are looking to travel to a different or exotic location. The travel and the costs can be different in different cities. This includes food, accommodation, and more.   
4. Technology: Wedding video editing services are followed by the actual recording of the wedding. However, what kind of technology is used can make it more expensive. Hiring different kinds of technology for both recording and editing increases the overall cost of the wedding videography. 
5. Quality: If the videographer comes with a lot of experience and a lot of work behind him or her with high quality, they tend to charge more. The better the reputation of the person, the more the cost to hire them. They bring with them the right kind of combination of angles and technology and more.   

What is included in the cost?

Typically the negotiation is the important aspect of what is included while making a video. Here are some things that need to be approved in advance by the Videographer to have complete knowledge of how they work: 

1. Videography: The kind of videography they take. Look at samples from different teams. Share what you are looking for and ask if they can deliver it in that way. Also, how much coverage you want to be captured. 
2. Post-Production Editing – It is a stage wherein the film is wrapped and edited with required audio and visuals. It is the most expensive stage, which involves cutting raw footage, assembling them, adding background music, special effects, and more. 
3. Delivery in Required Formats: Talk about what kind of versions of delivery they would do and at what price point. More often than not, raw footage cost a lot less than different extra formats.  
4. Travel Cost: If the videographer has to travel to a different place, do take the time to have conversations about how they will travel, and also consult them on living arrangements and food, etc. Remember that they do not just travel in person they also need to travel with equipment.
5. Team: The number of people traveling or involved in the team automatically will increase your cost. So, before confirming, make sure you talk to them about how many people will be there and what their expectations are.  

What to Know About Videographer

1. The Price: Obviously, while planning a wedding, budgeting is a very important aspect. Have a clear conversation about the price range and try to negotiate. You must know what price range they work in.       
2. The Kind of Formats: Depending on how you want to share your videos, it is important to discuss the kinds of formats they are willing to provide. Also, try and understand their editing process. 
3. The Number of Days/Hours: After telling them the number of days or hours they need to tape the event, it is important to also know how long they will get back with the final product.   
4. Location: Sometimes, you get recommendations from friends and then try out videographers. However, you must know where they operate from. Flying someone across the country may not be worth it. 
5. Experience: The more experience, the better you are at your job. With each project, you learn new tricks in the trade. So, always check their experience and watch their sample work.  
6. Cost with and without editing: Make sure you know the difference between the recording before editing and after editing. Sometimes, videographers tend to charge more for editing work. If you want, you could ask just for the raw footage. 
7. Experience with the photographer: When the videographer and photographer have worked together successfully in the past, the outcome tends to be better. So, do try and work with a team that is compliant with each other.  

How to Cut Cost On Wedding Videography

1. Cut Recording Time: Limit the amount of recording time. Make it focused on the main event. Also, if you can help it, reduce the wedding itself to the main event. It saves money, even in general.  
2. Find a local vendor: Travel can cost a lot of money, so try and get that local vendor’s contact, so you save on travel costs. It becomes easier if it is a vendor that is closer to the destination. That will help save costs.     
3. Get the Friends Discount: Find a person that will recommend a videographer. Often if a friend recommends another friend for the videography, you have a greater chance of getting a discount.     
4. Cut Down on Extras: Keep it basic, do not look for drone footage, high definition videos, and so on. When you keep it simple, the cost comes down too. The charges for the equipment is always an addition to the cost.      
5. Get Raw Footage: Editing is an expensive thing to do. It cost a lot more than taking the actual footage. It requires different software and a lot of investment in terms of time for the editor. So, you can easily get the raw footage.        

At the end of the day, your wedding event is for one day. However, your marriage lasts forever. Whether you want to go with a cheaper option or the most expensive one, it is a choice that you will make based on the kind of services you discover. Most people, on average, spend anywhere between $1000 to $2500 on their wedding videographers. 

Finally, when you want to get married, the important thing is to remember that you have to budget it right. Remember that a wedding is a day event. A marriage is a lifetime event. How you want to remember it is on you. So, make the right decision. There are many photo and video editing services available. Finding the right one is certainly a decision that you have to make. Getting cheap video editing services is easy, but the important thing about life is to have a good marriage. So, take the time and invest more in the marriage rather than just the wedding.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

Top 5 Reasons to Outsource Video Editing

How to Market My Wedding Video Business?

The post What is the average cost of a wedding videographer in the US? appeared first on Studio Moguls Media Outsourcing.

That said, the wedding editing business has a lot of competition. This means you will need to stand out as someone that provides exceptional yet, affordable services. Though you may be good at what you do, there is always scope for improvement. Both your business and you must always remember that you are a ‘work in progress.’ If you are in the business and wondering “how to market my wedding video business,” then here are some things that will help. 

 1.   Create a website: Everything is going online these days. Therefore, the first thing that one needs to do to market your content is to have a presence online. You should have an effective website that shows and showcases your work. Also, ensure that the content is easy and seamless to read. Try and craft a simple website that makes for an easy read but flashes your talent with creative wedding videos and photographs if you are into that kind of thing. It is important to keep your website the latest and fresh. People should want to come back for that and suggest it to others as well. Ensure that the website has a recall, and do not forget to add the URL in the finished product you are giving to your clients.   

   2.   Get on social media: Social media is an important aspect of any business these days. If you are not on social media, then you are almost sometimes considered not relevant. So, get online. Pinterest, Instagram, Facebook, are just some of the places you can market your video business. Try increasing the followers organically and keep them entertained. This digital marketing technique never fails. Also, make sure you update fresh content from time to time. Post images, post coverage, post videos to keep them engaged. However, always ensure that you take permission in advance to share their content online. 

3.   Networking – Networking is one of the most important skills you should learn to make your business a success story. The key element of networking is to make your business known to others. It can act as a powerful tool to acquire new business leads. The more people you meet, the more people will remember and recognize you and your business. Do not miss any professional or social opportunity to expand your network. Constant networking will help you in marketing your video business and give you access to new business trends. Networking sometimes opens up doors to talk with influential people who can inspire you and rebuild confidence. 

 4.   Engage with Competitors: Competition exists in typically all forms of business. However, competition shouldn’t necessarily be negative. Engaging with competitors can educate about their success and failure. You can also avoid the mistakes your competitors made to avoid the same kind of failure. Especially in the video editing industry, the problems that arise are unique with every video production. No one will understand and help you with these problems like your competitor. You can also work together for the betterment of the entire industry. When you keep in touch with others in the business, apart from sharing the latest information and technology, you also get partnership outsourcing. 

   5.   Keep generating content: Keep generating new content. Ensure that you keep conversations relevant to video editing services. Update your blog and website pages regularly, and make the content SEO rich. When your blog is not updated constantly with the right kind of keywords, it often loses the online recognition fight. Being in the video business, generating content can be creative in many ways. Share ideas, talk about the latest technology, provide tips, share clips, and more. The cost is also an important aspect of content generation, so be sure you communicate that you are not expensive. Keep communicating the effectiveness of your business in every opportunity you get. 

  6.   Competitor Analysis: Always keep an eye out for what your competitors are doing. Apart from the fact that you can see why they are getting business, it also lets you learn how they are doing stuff differently. Competitor analysis is one of the best opportunities to put yourself in your customers’ shoes and understand their perspective. When you know the different perspectives of customers, you tend to perform better with future marketing. Always remember to take action on the analysis of the identified opportunities. If you want to market your business, understand competitors, where, and improve from a customer’s perspective is extremely important. 

 7.   Product Package: Product packaging can have a major influence on your clients. You must have a solid design team that can evoke customers’ moods and feelings every time they see your product. Product packaging is probably the most important part of your branding that can also set you apart from your competition. Get the right kind of wedding shoot; make sure it is well packed before final submission. Weddings are important in a person’s life, so make it special for them. Let them unravel the product and get them excited to relive the times. Consider the packaging of the albums, make it best, and innovative. Also, while making it special for them to ensure your branding is done subtly. So other people that watch the video or photographs remember your name for the innovation. 

  8.   Learn new skills: To increase and market your business, stay constantly updated with new skills and techniques. Do not ever stop being up to speed on different things that are better for your industry. Being on top of the game is important. In today’s day and age, thankfully, there is a lot of information available online. You can just look through or attend workshops online and take different courses. The more you learn, the more relevant you become to the industry. Also, try and learn about technology and different things like sales, advertising, marketing, managing clients, and more. It will only help you learn and expand your business.     

 9.   Think discounts: No business likes to make losses; however, most clients like a good deal. So, try and think about finding a middle path always. Make sure you are providing discounts that do not hurt you. More importantly, advertise the fact that you are providing discounts. By advertising yourself as a cheap video editing service provider, people are more likely to flock to your business. Creating wedding videos is seasonal; this means there are certain times of the year the wedding photography increases. So, encourage people to recommend you, give them credit for it and a discount for spreading your name. 

 10. Be good to your client: It is a no brainer that you have to be good for your client to get a good recommendation. Always be kind and understand what it is that the client wants. Make sure you are open to conversation and are not rigid. Be ok to change for what they need. Remember, for them; it is their special day. Be prompt to respond to any concerns they may have, and be caring and helpful. When your client is happy with you, they will be happy to recommend it to you. This will grow your business automatically. A happy client leads to the growth of your business at the end of the day.        

 There are many ways to market your business. These are just some of the many ways to do it. However, it is always important to remember that it is one of the most important days in your client’s life as much as it is a business for you. So, ensure that you listen to what they need. 

 Participate in bridal shows and read bridal magazines, because they are certainly going through that as they plan their weddings. If you are not sure that you can handle a certain project, make sure you give it to someone who can handle it. Not only the family and friends will be grateful, but it will also help you get goodwill from other teams in the business.  

 Finally, starting and running and marketing a business is hard work. It is ok if you cannot do anything. Do not be too hard on yourself. It is ok that everything cannot be done at the same time. Get your priorities figured out. See what you can do, and do just that well. Growing a business takes time and patience. Creating a credible name cannot be done overnight. So, take your time, pace yourself. Most importantly, just always remember to enjoy the ride. 

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

Top 5 Reasons to Outsource Video Editing

How to Develop an Efficient Video Production Workflow for Your Team?

The post How to Market My Wedding Video Business? appeared first on Studio Moguls Media Outsourcing.

However, when producing workflow video for a team, there are many factors you should consider. It could be a simple casual video or a complex full feature film. The complexity of video production depends upon the purpose of the video, accessible tools, resources, and budget.  

Here are some steps to keep in mind when developing an efficient video production workflow for your team. These are some of the things that one needs to do to get the perfect video, knowing that skipping any of these steps could lead to disastrous outcomes. 

Steps involved in creating a successful video production workflow for your team:

Conversation: It all starts with the conversation. If you are looking to create a good video, the first thing to do is to have an honest conversation with the creative team. The team that will listen to what you want to communicate and then convert that into a story so the video production unit can get on it. Figure out the main objectives of the video production. Do you want to increase the video’s visibility by 50%, or are you targeting to attract new customers? So, you must have the right kind of conversation and a direction to help the overall process. It helps clear things out before even starting.  

Research: Once the conversation is had, the creative team has to see what others are saying. The aim should be to create an interesting and engaging video that passes the core message to achieve your set objectives. And that will take research. Some of the research would include some of these questions: What are the competitors doing? What is the general pulse of the target audience? What are the audiences listening to? What are others talking about and more? People underestimate the importance of research. But it is an imperative aspect of the process in the video production workflow.  

Ideation: After the conversation happens, and there is enough research to get the competitors to view, it is very important to have an idea that you and your client agree on. This process is interesting and should start with lots of potential ideas and concepts. The point is never to shut down an idea or concept, no matter how outlandish or unusual it may sound. However, for that, you will have to come up with ideas first. Then get an agreement from the clients, and then you can work with it. When you have a good idea and have buy-in from the client, it is easier to proceed to the workflow’s next steps. Being open to options and alternatives is important for a good ideation plan. 

Script and storyboarding: Scriptwriting is an important and specialized step under Video production for the team and should be left ideally to experts. After the idea is agreed upon, the creativity kicks in, and the process begins before the actual video production kicks in. This is the stage in the process where you start to create the story and visuals for storyboarding. Scripting sets up the story while storyboarding reveals how you want to see it unravel. Having a plan is not just easy; it is a necessary step as you try to create a workflow. Most successful scripts have a natural and human touch. Further, keeping it short, emotive, and concise will surely add value to the video.

Budgeting and equipment: When creating a video, getting your budget right is the first step. For example, if you are doing a quick Facebook video, you may not need a big budget. However, doing a corporate, commercial, or wedding video will require a sizable budget and needs to be discussed in advance. When doing video production, the angles, the tools, the equipment, and moments to capture everything need to be considered. To create a video, you require things like lighting, sets, different lenses, microphones, cameras, tripods, memory cards, and more. This is, obviously, not an exhaustive list. All of this takes money. So, budgeting, for it is important. When you know how much you have to spend, you can know how to spend it. 

Production: Production is not easy. It takes time. This is the phase where all the raw materials and footage is captured. You have to get the location right, the casting right, the planning right, coordinate times, and get the right kind of people. Also, timing is critical, because every second means a bleed in the budget. There are millions of details that go into a production shoot. If you are done with the required steps above, the shooting of the video will go smoothly. Therefore, it is important to get production on the spot. To ensure that everything goes well, preplanning is required. It is the backbone of a good production unit to record and develop in time and at the best possible place. Often it is not just who you are, but also what you represent that becomes pertinent.   

Editing: As a creator, people can go overboard with how they film the video. This is where the editing and the editors of the world come in. It doesn’t matter if it is a wedding video editing or real estate video editing or just about any video, what a video requires after shooting is editing. Further, outsourcing professional video editors will ensure that the video works effectively on different platforms that you may choose to publish. Professional editors will also ensure that your video is well compatible and accessible to various devices such as smartphones, tablets, laptops, and desktops. Every video needs editing before publication. If a wedding goes on for 4-5 days, it is impossible to get CDs all the time. When you have to keep in mind wedding video editing services to keep it short, yet interesting and intriguing and evoke the nostalgia of the event.  

Approvals and Promotions: After creating the video and going through the production workflow diligently, you must have all sign-offs and approvals from different parties. Getting approval to be able to promote is an important step. This will tell you where and how to use the video you have created. The promotions sources vary depending upon your audiences. Social media, SEO Optimization, Ad Spending, Email marketing, PR Promotion can all be part of your plan to promote your video. You will determine how you want to promote the video and how you want to spread the message. Creating a backup is certainly important.     

Optimizing and Publishing: With the advent of digital marketing, videos’ optimization before publishing has become even more significant. You need to properly optimize and distribute on multiple channels to achieve the farthest reach and great ROI on your marketing efforts. Optimization would include adding title tags, descriptions, custom thumbnails, and relevant keywords. Make sure the video is placed under the right category and has a caption when required. Once you are done optimizing the video, choose the platform to publish the same. The opportunities are vast for publishing; platforms such as YouTube, Facebook, Twitter, Instagram, and Vimeo can fetch you higher viewership if published and promoted well.  

Repeat: It is important to remember a typical need to target and retarget your audiences. So, begin with analytics to track the measure of your video’s success. These analytics will give you ideas for improvement and the best ways to retarget the video to your potential audiences. This means you have an audience; you will need to continue to remind them about it. There is a concept called the “audience memory curve,” where a person is reminded of the idea to recall it even with different videos producing the same message. Varieties in video with the same message will keep your audiences engaged and make them come back for more. So the video production does not stop with one video. It will have to go through the process of different versions.   

Finally, there cannot be enough said about ensuring that you keep a book of ideas for what you want to communicate. It is important to know that you have a note of all the creative team’s ideas. It is a thumb rule that you recognize the entire team; this includes everyone – the creator, makers, editors, developers, and others. A team that is energized for the next project is a team that has been appreciated for the last developed project. 

The most important aspect of producing a video for workflow is the people in it and developing with it. With the team, it becomes more relevant and more efficient. It becomes a workflow not just with the equipment, but also with the people in it. Treat your people right, the video production workflow will adapt, based on the team, and fall in place.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

The Ultimate Guide to Wedding Video Editing

Top 5 Reasons to Outsource Video Editing

The post How to Develop an Efficient Video Production Workflow for Your Team? appeared first on Studio Moguls Media Outsourcing.

Now, before you make any rash decisions, hear me out. Editing is a tedious, time-consuming, and often draining side effect of living out your content creation dreams. For those who are skilled, they love it. In fact, it allows them to thrive! But for others? The simple thought of having to edit a wedding video, aware that this could be the determinant for whether a couple loves you or, well, doesn’t feel so great about you is just too much pressure to handle.

These ladies and gentlemen are where the beauty of an editor enters the frame (pardon the pun). Suddenly, the task doesn’t seem so daunting after all. In fact, dare I say you’re even looking forward to handing the picture-perfect video off to the newlyweds? We would be too, if the editor has helped in bringing it to the stage it’s in!

Still not convinced? That’s totally fine. We’ve got a laundry list of ideas coming and ready to grab you on board, geared up for the next unforgettable video.

Why Outsource Wedding Video Editing?

Let’s kick it off with the basics. Why even bother outsourcing what seems to be a relatively simple job when you can garner the skills and produce your own content, start to finish? Well, unfortunately, nothing is quite as simple as it initially seems, and wedding video editing is no different. Here are some reasons why this might be the missing piece to your magic puzzle:

It lets you focus on what you’re passionate about.

You’re here to shoot videos, make memories, and share them with soon-to-be-wowed clientele. Luckily, outsourcing the task of editing lets you channel your energy into what you do best while ensuring that what comes out showcases the best possible output.

You can keep your costs low and your goals high.

What I’m about to say shocks most content creators, but if you do your homework, you’ll know that outsourcing a video editor for wedding footage is far more cost-effective than maintaining an in-house editor. Often times, training your in-house editor is an added investment that a content creator may not factor in, and given that the wedding industry is largely season and occasion-dependent, it’s far more cost-effective to hire an editor on a project-by-project basis rather than hiring a full-time editor who might not have a full-time, round-the-clock stream of work to keep them (and their pockets) busy.

You can ensure a quick turnaround.

This is one of those hidden perks that content creators don’t think about but once they begin taking advantage of it, well, there’s no stopping them! Outsourcing content to be edited magically and mysteriously creates space in one’s schedule to work, amazingly, on the next big thing! By leaving the editing to the professionals, you can ensure that you continue to meet your client’s needs in both a high-quality and time-effective manner that might even leave you stunned!

You can increase your production value. Drastically.

A post-production enterprise that specializes in editing content gives you the confidence and clarity that you, too, can produce top-of-the-line content that has clients satisfied and spreading the word! In a day and age where social media and marketing dictates the terms of the game and stake, there’s no better time to really embrace the skills of an editing partner who can help put you on the map, be it through his or her own contacts and recommendations or through a satisfied client’s testimony.

You can get more gigs!

As a media creator, nothing feels better than seeing your client appreciate your work. Often times, this translates into high turnaround and great results! By delivering timely, exceptional work, you’re almost guaranteeing that everyone else will be queuing up for your services in absolutely no time.

So now that that’s clear, let’s get down to the elephant in the room. What’s it going to cost you?

Sadly, like most things in life, there’s no such thing as a free lunch. Or free software. Or, well, a free editor! But outsourcing your wedding video editing to a trained editor, regardless of ticket costs, can be priceless.

As a creative mind, you know that editing isn’t a slice-and-dice solution to creating quality footage. Similarly, the cost of wedding video editing isn’t a one-size-fits-all entity. It’s tailormade based on what you need, what you’re searching for, and frankly, what your budget will allow. Here are some of the factors that can affect that somewhat-intangible cost:

The level of editor professionalism:

It seems like everyone’s editing videos on their smartphones nowadays, so you need to understand that you’re paying for the real deal – a wedding video that has meat, substance, and the perfect transitions to make it all magical.

The type of film:

Wedding videos have a myriad of formats nowadays, from the cut and narrow to lip-dubs, mannequin challenges, storytelling, and more. The creativity of the editor might hike up your cost a bit, but for the happy couple (and your happier wallet), it’s well worth the investment.

The length of the raw footage you have:

As a filmmaker, you want (and need) to be prepared for any situation that comes your way, but giving your editor a mountain of footage can mean they’re going to ask for a little more cash to comb through your carefully-curated content and create something cohesive and captivating.

Number of angles:

Simply put: if you’re using a drone, you’re going to be putting more money into the editor’s hands, and for good reason.

Footage sound quality:

The editor’s job multiplies drastically when you give them low-quality audio, causing the cost of the wedding video editing itself to increase considerably. Luckily, this is an avoidable circumstance. Adequately check your audio equipment and make sure that your footage is in prime quality before you hand it over, not after.

The number of edits required:

Most video editing services will build in a few free revisions but beyond that, you’re going to need to shell out a bit more cash.

Special effects:

If you’re an adventurous filmmaker or catering to a slightly-adventurous couple, this is probably for you, so listen up. Including complicated motion graphics, 3D animation, or multiple montage sequences can all have a significant impact on the final price you’re paying and chances are, you’re not going to be able to get this from any run-of-the-mill video editor. You’re going to need a master.

Deadlines:

As pretty much any other field of contract work, the closer the deadline is, the higher the cost of the wedding video editing work is going to be. After all, it’s only fair.

That might seem like a lot of information we’ve thrown at you – and it kind of is – but these are all important things to consider when looking at your budget, your vision, and your expected outcome.

So what’s the answer after all of this? Well, simply put, there is no fixed cost. Rates vary based on so, so many factors and, like almost anything you might encounter, it’s important to shop around first.

We suggest playing it a bit safe. Before committing to a specific editor, peruse the market a bit and amass lots of information and a variety of quotes. Remember to ask for specific details – what software will be used? How many revisions are included? How long have they been editing content? In this situation, it’s completely appropriate to ask to see previous works or a portfolio before committing to an external editing company or individual wedding video editor.

Almost anyone in the industry is aware that most of this information needs to be given during an initial consultation, so communicating and being prepared can prevent the introduction of surprise additional costs that you hadn’t budgeted for earlier.

Once you’ve done your research, it’s time to make some pro-con lists in whatever manner you choose. Sure, maybe editor X is charging 10% less than editor Y, but that doesn’t necessarily mean that editor X is the best option, especially when rectifying any mistakes and taking ownership of shoddy work will be your burden to bear when all is said in done. To be secure that the cost of wedding video editing is reasonable and justifiable, ask the experts about good price: quality ratios and make this a priority.

Being a wedding video filmmaker comes with its fair share of rewards and challenges and sometimes, all you want to do is focus on what you do best. By finding a wedding video editor that fits your cost budget and necessary requirements, you can do just that, allowing yourself to share in the joy of a couple on their big day.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

The Ultimate Guide to Wedding Video Editing

Top 5 Reasons to Outsource Video Editing

The post How Much Should I Spend on Outsourcing Wedding Video Content? appeared first on Studio Moguls Media Outsourcing.

Let’s start with: what even is video editing? Well, essentially, it’s taking your bank of footage and rearranging, selecting, standardizing, and sequencing the shots that allow a multitude of different ideas and visuals to transform into one, cohesive project. Video editing is where you get to play, you see, with voice-overs, transitions, animation, special effects, and so many more enriching tools that take your video to the next level.

Now, you might already have video editors on your team, hired to do all of the above and even more! They may be the best of the best, at that, but when it comes down to it, you’re looking for maximum output at minimum cost and sometimes, that’s where outsourcing can save time, money, and your sanity to create your dream video.

With social media continuing to change the game of video and media distribution on a daily or even minute-by-minute basis, editing has become almost more important than the video itself! Be it the timeliness of video publishing or quality of the finished product, your audiences are counting on the most immaculate video experience and, well, you want to deliver! So while outsourcing your video content may seem daunting and even dangerous, especially at the outset, here are some reasons why it might be the perfect fit for you:

Why you should outsource video editing tasks:

1. Editing is not your forte.

Let’s start with the simplest reason – you love shooting, you hate editing. We’ve all been there: the thrill, the adrenaline rush you feel when holding your camera and in-taking the sights, the sounds, and the experiences dissipate into a deflated pool of exhaustion the minute you sit down at the computer, attempting to make sense of all the beautiful shots you’ve captured. Let’s get one thing straight: this is natural, to-be-expected, and needs a solution.

Perhaps it’s a lack of adequate aptitude with video editing software and specialized tools that leads you to feel less-than-great when approaching your latest video. Luckily, when you outsource video editing tasks, you’re enabled to doing your best and letting the pros handle the rest. Your video is not only in safe and capable hands, but chances are you’ll turn up with a project you never expected possible.

2. You have time constraints.

The business of video-making is already a time-consuming and tedious process. Add into that the task of editing and, well, your workload might have just tripled in terms of time commitment! Not only do you and your team need to spend the time gaining the skills required to expertly edit your videos, but between procuring the right tools and educating yourself, you might be pressing against a deadline that you simply can’t break.

This is where an external video editing company comes into play. Like any other master of their craft, this enterprise probably specializes in editing. They’ve done it with their eyes closed and odds are, they’ll give your video a timely and tidy twist that can take it from great to extraordinary.

There’s also the added benefit of increased output volume. Simply put, outsourcing the task of video editing allows you to churn out quality videos at an amazing pace! By minimizing the time it takes for your video to enter the digital marketplace, not only are you maximizing visibility, but you’re also ensuring that you can move on from one project to the next without hanging on to a video that just will not come together, no matter what you do.

There’s no doubt that under pressure, we can do great things. But with a little added help from a video editing company, you can push yourself to your filmmaker best while knowing that the final product will represent the best you have to offer.

3. You’re on a budget.

It’s funny, but most people assume that to outsource video editing tasks will cut significantly into your company’s budget. They assume that by hiring external professionals that are obviously extremely skilled at what they do, you’re spending valuable company resources and jeopardizing your financial security at the cost of a risk that might not have a payout.

However, if you’re a video production company that either doesn’t have an in-house video editing team, a video editing expert, or the associated software to complete such tasks, outsourcing your content to be edited is actually going to be your largest money saver. Wondering how? Here’s why:

Top-of-the-line video editing equipment can cost a fortune, and once you account for either the cost of hiring a video editing specialist to be embedded in your enterprise or the time-cost spent to learn complex editing strategies yourself, chances are, you’ve spent resources you simply don’t have.

An external video editing company, in all honesty, is a wise investment of both your time and money, especially if you’re working against tight deadlines. Not to mention, you can then hire these external services on a project-by-project basis, rather than onboarding a full-time editor who will, at times, not have projects to work on as you’re in the shooting and collating process of footage-making.

By outsourcing the job of video editing to a trained professional, you ensure that you keep the financial solvency of your company intact without compromising on the quality of your finished product.

4. You need an all-in-one approach.

Unfortunately (and this might be hard to hear), editing is not a 1-2-3 process. In other words, it’s not a simple matter of splicing, dicing, merging, and fusing. While a layman might understand editing as the simple organizing and re-stitching of content, anyone who’s worked with visual content creation knows that that simply isn’t the case. In fact, true quality editing is so, so much more than that.

In actuality, video editing is a multifaceted process. It involves mixing sound and adding sound effects, often with the use of a sound engineer, and working with visual effects, transitions, animations, and the like to not only ensure that your video is cohesive but is also engaging. 

A professional video editor will often be the only one truly equipped to provide these services in their entirety. Else, you might have to hire multiple individuals, each specialist in their respective fields and skill sets, to come together to create the same project that you might otherwise be able to achieve by simply outsourcing your video editing process.

The former is far more tedious and toiling, making a comprehensive video editing service the obvious choice for creating your dream video.

5. You need flexibility.

Sometimes, footage turns out exactly how you planned it. But hey, life isn’t always a bed of roses, and sometimes, things just really don’t work out. Perhaps you didn’t get enough footage. Or maybe you just didn’t get the right footage.

Well, if you have an in-house editor then, unfortunately, you’re paying for a non-task as, without footage, the editor can’t create a finished project. However, by outsourcing the complication and time-consuming task of video editing to a third-party source, you also get the opportunity to say no when services simply aren’t required. Think of this as using a contractor.

Outsourcing video editing makes the task project-dependent. In other words, you’re not tied to an editor, a quantity, or a promise of multiple projects. You get quality editing when you want and how you want it, without the headache of loss of funds, steadfast deadlines and commitments, and the hesitation of quality output.

All in all, outsourcing video content can be a daunting process to get yourself involved in, especially if you’re just taking baby steps into the world of video editing. In all honesty, every filmmaker or creative mind has a vision in mind, and as the vision behind all of your projects, you have one overarching and singular objective: make your vision come to life.

Shooting your content, you see, is only step one of the processes. Of course, it’s the conception of it all for without footage and material to work with, you can’t progress to the next stage of the process. Unfortunately, this is where many aspiring video creators get stuck, so we want to make sure that you can cross this hurdle almost seamlessly if you will.

Instead of delving into the world of editing alone, it’s time to embrace the help that’s offered. Look around! There’s a myriad of video editing resources in the form of freelance contractors and whole companies dedicated to the art of video editing, and with good reason! They’re here to make your dreams a reality and as a creative visionary, this is what you deserve.

So take the plunge with your choice of outsourced video editor and watch your content take flight into the big, beautiful world of digital media.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

The Ultimate Guide to Wedding Video Editing

How to Choose the Right Outsource Video Editing Service Company?

The post Top 5 Reasons to Outsource Video Editing appeared first on Studio Moguls Media Outsourcing.

You’ve got great content but when it comes to editing, let’s say that you’ve got no filter. And while that’s a great thing in many cases, it’s starting to take a toll on your content. You tend to keep hours upon hours of footage at the ready, and after trimming only ten minutes’ worth, you deem your material worthy for upload.

It goes live and the hours fly by, but your content stays stagnant – no hits, no trends, and pretty soon, you’re calling your friends, family, and anyone who’ll listen to watch your videos. The ones that do love following along with your exciting life! But they tend to click out before they get to the right parts – and with each video being over a half-hour long, who can blame them?

Not to mention, by the time you’re done filming, you’re tired. You don’t want to see yourself on screen anymore and, well, the LAST thing you want to do is see yourself on screen over and over again with the hopes that with each cut, your content improves! So your laptop’s becoming a video graveyard, of sorts, each carefully-curated concept dying a slow, painful, and tedious death as it sits, neglected, for days, months, and sometimes even years.

Luckily for you, objective editors are a few clicks away, and while you’re skeptical that they don’t know every intricate detail about you and your life, the truth is, that might be for the best!

In the beginning, the process is a daunting one – what if this valuable content that you’ve so particularly collated transforms into something else entirely? What if you don’t recognize your videos and, worst of all, random cuts and sound effects make the video into precisely the opposite of what you’ve hoped for? Well, if you’re relying on a professional, chances are he or she will be able to assuage those fears with their work alone, relying on your input every step of the way to ensure that your content continues to reflect you, your brand, your business, and the purpose that you created the video for in the first place. 

If those insecurities sound like you, never fear. Here are a few reasons why outsourcing the job of video editing is the way to go:

Continue to focus on creating content:

Video editing, many times, is the thankless offshoot of what you’ve always been striving for: content creation. It’s no secret that ten minutes of footage can take hours to edit and that disparity increases as your footage lengthen. By getting an editor on board, you can spend your time continuing to create content and investing in simply ideating what’s to come.

1. Strike a balance between subjectivity and objectivity:

As a creator yourself, it’s hard to remain objective. Some creators love everything they record, simply because they know the effort it took to capture those moments! Others come out of each endeavor with almost zero usable footage because, well, they’re way, way too harsh on themselves. 

As a third-party, an outsource video editing service company can highlight the best of your content while filtering through video and audio that, while close to your heart, may not be aiding your content output in any manner. With a trained eye, the video editor of your choice will help you turn your vision into the perfect video!

2. Stay versatile and scalable:

Like a bland diet, bland video content can become unpalatable if not edited the right way. An objective and fresh perspective can ensure that your content stays diverse, even infusing a series of videos with tiny twists and turns to keep it engaging! Also, the tedious process of video editing becomes even more so with each new cut and repetition. If you need steady output – which most content creators do – an editor can attest to keeping your content output regular and timely rather than falling off the wayside and losing both views and videos in the process.

3. Provide a multifaceted approach:

In your hunt for a video editor, there’s a good chance you’ll find someone that has impressive insight as a digital marketer and analyst as well. Often, through their own work experience, an editor will gain an understanding of what types of videos click with given audiences.

Using the knowledge he or she has accumulated, your video editor can help certify that your content not only reflects your authentic voice but also reaches the right audience. A passionate video editor will sometimes even inspire you with creative and fresh marketing ideas that can take your content beyond the boundaries you had initially envisioned for yourself!

Once you’ve decided to hire a video editor or video editing company, the world is your ocean. With sites like Upwork and Fiverr, there’s no shortage of video editors across the globe, waiting to take on their next project and engage with your content in the process. The challenge awaiting you now is: how do you choose?

This is where quality control comes in. For the hundreds of video editors out there, some know their job, inside and out. To filter through the noise, here are some characteristics you should look for when outsourcing your content to be edited:

4. Creativity:

Video editing, just like video producing, is all about telling a story. What engages your audience and, more importantly, how do you keep them engaged and invested in the story you want to say? In this respect, make sure you find an editor that understands the elements of a good story and can envision a masterpiece that captures your attention at the end.

5. A diverse range of skills:

A video editor is much more than a cut-and-paste machine, of course. Often, editing can encompass a plethora of industries, from post-production techniques to audio streaming, special effects, and graphic design and illustration. Using your video editor as a one-stop-shop can work to your advantage, especially if the editor is well-versed in techniques such as stop motion graphics and pop art! Not only does this keep your audience interested, but it also makes your content stand out amidst a world of videos out on the Internet today.

6. Passionate curiosity:

When you’re talking about your content, is your video editor listening? Or are they merely jotting down keywords, hoping to treat your inputs as a checklist to producing what’s expected? Working with a passionate editor that’s as enthusiastic about your journey and your image can make sure that you create a video that’s truly memorable, both for you and your loyal audience and clientele.

7. Quick learner:

As in any creative profession, vision is king. And when you’re the caption of the ship, you’re in charge of making sure that no matter what, your vision shines. By choosing a video editor that learns quickly and communicates effectively, you’ll eliminate time often wasted explaining things multiple times over and can be rest assured that with the editor’s understanding, skill, and insight, your video will turn out picture-perfect.

8. Experience:

Hiring a first-time editor on a big project or passion project is probably not the most excellent idea. Of course, everyone starts from somewhere, and sometimes you can find talent in the most unlikely of places! But if you’re inclined towards someone a bit raw and new to the business, kick things off with a smaller project or contract. Once you ease into the professional relationship and can assess whether this individual is actually what you’re looking for, you can trust this editor to handle some of your most cherished work.

9. Video impact:

Unfortunately, in the rat race of social media, numbers tend to play a significant factor in how well content performs online. In the world of video creation, editing can be the make-or-break trait that transforms a video from routine to viral, only with a few design elements! When researching the editor that you’re hiring, don’t forget to look into a bit of their previous content and see whether you, as an audience member and content consumer, are buying in. Chances are if their videos work on you, they’re a good fit to get your videos out there.

10. Deadline adherence:

Everyone gets busy, but if a video editor is willing to take on your workload, one of the most crucial aspects of a successful business relationship is sticking to a schedule. Their job might be time-consuming and tedious, but don’t be afraid to set specific expectations that must be met. Otherwise, your video will remain a home movie, waiting to be seen by your audiences.

The task of searching for a video editor can be a daunting one. Hopefully, with this quick guide, you can wade through the waters of editing resources to find the right video editing service professionals that will help your videos transform and blossom! 

Also Read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

The Ultimate Guide to Wedding Video Editing.

Top 5 Reasons to Outsource Video Editing.

The post How to Choose the Right Outsource Video Editing Service Company? appeared first on Studio Moguls Media Outsourcing.

We’re only a few months into 2020 and already, you’re bombarded by one thing: wedding videos. Immaculately edited and absolutely pristine, they’re giving you the wedding itch, and with good reason!

From the most picturesque of proposals to the most romantic date spots, everyone’s got romance in their brains. Of course, click into your Internet and suddenly, WeddingInspiration is plastered across your screen: dresses, cakes, flower decorations, and inimitable vow ceremonies are just the tip of the Wedding Porn iceberg that everyone’s absolutely enamored by.

By the time their big day hits, most people have already planned out every last deal of their perfect wedding. They’ve tasted cake upon cake and carefully crafted the vision for their wedding video, the one they can’t wait to show off to family, friends, and loved ones.

As a wedding video editor, the pressure is immense, to say the least. In your hands lies the most precious material of a couple’s life and while all the captured moments are bound to be no less than beautiful, it’s your job to weave those moments into a carpet of memories that’ll carry a husband and wife throughout their exciting life journey ahead.

It’s a tall order but with some helpful hints and easy tips and guide to wedding video editing like these, you can make the perfect video to represent an even-more-perfect day:

Shooting the Video

The hard work starts long before you sit down in the editing studio. In fact, it begins the minute you begin to follow the couple, video camera in hand. With so many variables in place, how do you make sure that you capture every touch, every smile, and every once-in-a-lifetime emotion?

1. Communicate effectively with the team:

This ladies and gents are where the prep work really begins. Sit down with the couple weeks or, if possible, months before the wedding date and really get to know them. Which moments are the most important to them? Are they going to have a flash mob, a mannequin challenge maybe? What elements of sentiment will be woven into the wedding? By taking detailed notes and being as prepared as possible, you can make sure that you don’t miss a single, special moment.

Don’t forget to coordinate with venue personnel as well. Since each venue has its own rules and regulations, with religious venues being particularly stringent at times, you want to make sure that you have your bearings straight.

It’s also equally important to network with the rest of the team, from the wedding coordinator and the DJ to any other photographers that the couple may have hired. Not only does this help the entire event run smoothly, but it also lets you meet others in the industry and, hopefully, build your brand!

2. Prepare your audio with equal care:

What’s a wedding video without the sound of family and friends cheering the bride and groom on as they drive away, happily married? And not to mention, without the beautiful vows that the couple painstakingly writes? Make sure you’ve got multiple audio devices recording and at the ready!

3. Take the traditional shots (even if you think you might not need them):

As a creator, you want to experiment. After all, this reel is your canvas! But your couple is going to want some standard, classic captures as well – the vows, the first dance, the kiss, the cake cutting, and the list goes on. The more you document, the happier the couple will be!

4. Be ready for anything:

Weddings make for great stories to tell in the future, and there’s a reason for that. They bring together the most eccentric of characters who, oftentimes, are sparked into vivacity with a setting such as a wedding! It’s a fun time for everyone involved, including you, but it also means that no matter how much you prepare, there’s a chance that something might just slip your eye.

Alternative venues, such as art galleries and dark rooms, for instance, can pose unforeseen light challenges. Not to mention those reception halls, lit only by disco balls as dinner winds down, can pose their own host of challenges. And in the midst of all this, you want to make sure that you don’t get in the way of fun, laughter, and memories being made!

As we stated earlier, this is where preparation can come in handy. Always visit venues beforehand, and ensure that the equipment you have is exactly what you need to capture every heartwarming moment.

5. Capture enough B-roll (and then some!):

We’re almost there: the stage where you can sit down with a set of beautifully-captured pictures and video and get to editing it all into a stream of happiness. But sometimes, the last step is the hardest, largely because of one oft-overlooked challenge: not having enough footage!

A wedding is about the bride and groom, sure, but they’re not the only people there! Make sure that part of your team is equally dedicated to capturing the crowd: the antics of the bridal party, fun frolics and side moments that are happening away from the stage, and just intricate details that might come in handy later! When you sit down to edit, these visuals might just be your saving grace.

Phew! It’s a lot to take in, we know, but shooting the video was only half the battle. The real work is what comes next: editing. Luckily, with our own video editing guide below, you’ve got everything you need to make the most impeccable wedding montage.

Editing the Video

You’ve sat down to your computer and after connecting your hard drive, notice that there are thousands and thousands of items that you’re sorting through. The list is endless – and that’s just for the ceremony! It’s a blessing in disguise: you know you’ve got enough footage to create the perfect assortment of memories. But where to start? Luckily, that’s where we can help.

1. Use a discerning eye:

The true skill of a video editor is knowing what not to keep. Did you get 30 shots of the bride and groom feeding each other cake? You probably don’t need all 30 for your montage. The same, then, go for video – which angles show your bride and groom in the best light, and what video moments cover those little twists that the camera simply didn’t grab?

Make sure to include variety when prepping materials for editing. There’s nothing worse than watching a video and wondering why half the ceremony is missing! Don’t be afraid to do this in multiple rounds and take many breaks in between your editing process. A fresh perspective can add wonders to your final output.

2. Choose the perfect soundtrack:

Think back to those initial discussions with your bride and groom: chances are they had a ‘vibe’ in mind for how they wanted their big day to be documented. Part of that vibe –a huge part, actually – is the music.

It’s no secret that music plays a vital role in any relationship. The bride and groom probably have their special songs that traverse all points of their beautiful relationship but as a videographer, your job is to let those songs speak and, in non-melodic moments, use music to accompany the rest of that precious video.

Primarily, you want to use music that means something to the bride and groom: what were they first listening to when they had their ‘aaha’ moment? What song was playing in the car when they had their first kiss? This is some of the most powerful material that you can use when it comes time to string together all the visuals you’ve captured.

Of course, it never hurts to suggest some ideas, too! Are they having a hard time deciding on the most important melody to play in the background? Know how you’d like the video to present itself in the end – after all, you’re showcasing a cohesive journey, here, and your project needs to flow.

Visuals come to life with the power of sound, be it glasses clinking, crowds cheering, or violins playing as the couple shares the first dance of many to come. You might have to dip into your sound engineer bag-of-tricks but once you do, that’s when your video truly comes to life.

3. Compartmentalize and create:

Sure, you need to have a discerning eye, but no couple wants special moments left out of their even-more-special day. In this case, it might be helpful to take a multistep approach.

Want to give guests and relatives a glimpse of all the fun that went down? Create a trailer, of sorts! Then, with the complete material, you can create a wedding series that takes the audience from proposal through marriage and onwards to what’s to come!

A wedding video is much more than a simple documentation of love. It’s a love language in and of itself! The beauty, then, lies in the unique heart and soul of every wedding story. One is never like the other, and by appreciating the magic that each wedding holds, you, as a videographer, will be able to capture a collage of moments and memories that have the couple saying ‘I do’ for the rest of their lives.

Also read,

Why Do Wedding Studios Consider the Outsource Wedding Video Editing Path?

How to Choose the Right Outsource Video Editing Service Company?

Top 5 Reasons to Outsource Video Editing.

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